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Impact of Green Marketing on Consumer Purchase Intention: The Moderating Role of Environmental Knowledge
16 references·0 citing·34 second hop
Impact of Green Marketing on Consumer Purchase Intention: The Moderating Role of Environmental Knowledge (2023)Impact of Green Marketing on Consumer Pur…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…The Influence of Attitudes on Behavior (2018)The Influence of Attitudes on…Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Green purchasing behaviour: A…Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Determinants of Consumers' Gr…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Predicting green product consumption using theory of planned behavior and reasoned action (2015)Predicting green product cons…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The Theory of Planned Behavior (2012)The Theory of Planned BehaviorConsumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior (2010)An investigation of green hot…The Peer Group as a Context for the Development of Young Adolescent Motivation and Achievement (2001)The Peer Group as a Context f…Determinants of Chinese consumers' green purchase behavior (2001)Determinants of Chinese consu…A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action (1992)A Comparison of the Theory of…The theory of planned behavior (1991)The theory of planned behaviorPrediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control (1986)Prediction of goal-directed b…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Testing Structural Equation Models. (1994)Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values (2007)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)Coefficient Alpha and the Internal Structure of Tests (1951)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Understanding Attitudes and Predicting Social Behavior (1980)Perceived Self-Efficacy in Cognitive Development and Functioning (1993)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Self-Efficacy: The Exercise of Control (1999)Designing conceptual articles: four approaches (2020)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Understanding Information Technology Usage: A Test of Competing Models (1995)Impact of culture, behavior and gender on green purchase intention (2017)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)Implementation intentions: Strong effects of simple plans. (1999)Toward an integrative social identity model of collective action: A quantitative research synthesis of three socio-psychological perspectives. (2008)The theory of planned behavior: Frequently asked questions (2020)
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921 cited
  • 2017Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers846 cited
  • 2001The Peer Group as a Context for the Development of Young Adolescent Motivation and Achievement844 cited
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