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Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises
16 references·0 citing·41 second hop
Potentials of artificial intelligence in digital marketing and financial technology for small and medium enterprises (2023)Potentials of artificial intelligence in …Fintech and SMEs sustainable business models: Reflections and considerations for a circular economy (2020)Fintech and SMEs sustainable …Does big data enhance firm innovation competency? 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References

  • 2003Predicting e-services adoption: a perceived risk facets perspective3,346 cited
  • 2015How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study1,796 cited
  • 2006A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects1,656 cited
  • 2014Big Data and Management1,198 cited
  • 2017Big Data Analytics in Operations Management1,023 cited
  • 2010Research Methods: The Basics1,009 cited
  • 2019Big Data and Predictive Analytics and Manufacturing Performance: Integrating Institutional Theory, Resource‐Based View and Big Data Culture881 cited
  • 2015How the Use of Big Data Analytics Affects Value Creation in Supply Chain Management828 cited
  • 2017A survey on FinTech568 cited
  • 2009Data Collection Methods: Semi-Structured Interviews and Focus Groups523 cited
  • 2020Fintech and SMEs sustainable business models: Reflections and considerations for a circular economy351 cited
  • 2019Does big data enhance firm innovation competency? The mediating role of data-driven insights334 cited
  • 2014Optimal real-time bidding for display advertising314 cited
  • 2018The influence of acceptance and adoption drivers on smart home usage295 cited
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A multi-agent based system with big data processing for enhanced supply chain agility
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  • 2015Cognitive Computing and Big Data Analytics185 cited
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