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DIGITAL TRANSFORMATION AND THE CUSTOMER EXPERIENCE: ENHANCING ENGAGEMENT AND LOYALTY
3 references·0 citing·14 second hop
DIGITAL TRANSFORMATION AND THE CUSTOMER EXPERIENCE: ENHANCING ENGAGEMENT AND LOYALTY (2023)DIGITAL TRANSFORMATION AND THE CUSTOMER E…Meningkatkan Kepuasan Pelanggan Pada Dua Bisnis E-Commerce Terbesar di Indonesia Dengan Menggunakan Analisis Servqual dan IPA (2019)Meningkatkan Kepuasan Pelangg…Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment (2017)Understanding loyalty in mult…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The effect of e-service quality on Jordanian student’s e-loyalty: an empirical study in online retailing (2018)Antecedents and consequences of customer engagement on Facebook (2019)Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions? (2020)PENERAPAN MODEL INTEGRASI FUZZY SERVQUAL-IPA-QFD DALAM ANALISIS KUALITAS LAYANAN STASIUN GAMBIR (2021)The Influence of Perceived Usefulness, Trust, and Risk on Loyalty in the TikTok Shop: Test of Consumer Satisfaction as a Mediation Variable (2023)
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References

  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 2017Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment124 cited
  • 2019Meningkatkan Kepuasan Pelanggan Pada Dua Bisnis E-Commerce Terbesar di Indonesia Dengan Menggunakan Analisis Servqual dan IPA27 cited

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