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Crafting Folktale Narratives: Bangflo Coffee's Innovative Digital Storytelling Journey on Instagram
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media5,200 cited
  • 1995Building Strong Brands4,440 cited
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  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,628 cited
  • 2002Action research for operations management1,541 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,319 cited
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  • 2008Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services583 cited
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  • 2011Experience Marketing: Concepts, Frameworks and Consumer Insights534 cited
  • 2011Brands as Relationship Partners: Warmth, Competence, and In-Between419 cited

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1965
The Forms of Folklore: Prose Narratives
330 cited
  • 2017The influence of social media on the consumers’ hotel decision journey241 cited
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