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Brand portfolio extension of international hotel chains: a perspective on consumer confusion and consumer decision-making process
16 references·0 citing·49 second hop
Brand portfolio extension of international hotel chains: a perspective on consumer confusion and consumer decision-making process (2024)Brand portfolio extension of internationa…Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect (2021)Customer experience and brand…An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models (2021)An integrated approach to the…The formation of sub-brand love and corporate brand love in hotel brand portfolios (2018)The formation of sub-brand lo…Reflective versus formative confusion in SEM based tourism research: A critical comment (2018)Reflective versus formative c…Confused by too many choices? 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References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2001The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour1,804 cited
  • 1999Marketing causes and implications of consumer confusion296 cited
  • 2010The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction256 cited
  • 2000Customer Confusion: The Mobile Phone Market245 cited
  • 2007Consumer confusion proneness: scale development, validation, and application240 cited
  • 2010A conceptual framework of hotel experience and customer‐based brand equity238 cited
  • 2021An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models200 cited
  • 2005Towards a Conceptual Model of Consumer Confusion195 cited
  • 2012Confused by too many choices? Choice overload in tourism171 cited
  • 1998Promotion and marketing communications in the information marketplace125 cited
  • 2018The formation of sub-brand love and corporate brand love in hotel brand portfolios98 cited
  • 2021Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect

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98 cited
  • 2002Brand Extension and Customer Loyalty: Evidence from the Lodging Industry96 cited
  • 2018Reflective versus formative confusion in SEM based tourism research: A critical comment86 cited
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