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Augmented reality is the new digital banking – AR brand experience impact on brand loyalty
16 references·0 citing·44 second hop
Augmented reality is the new digital banking – AR brand experience impact on brand loyalty (2024)Augmented reality is the new digital bank…The influence of brand experience and service quality on customer engagement (2019)The influence of brand experi…Shopping in the digital world: Examining customer engagement through augmented reality mobile applications (2019)Shopping in the digital world…Digital transformation: A multidisciplinary reflection and research agenda (2019)Digital transformation: A mul…How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)How does sensory brand experi…Digital banking, customer experience and bank financial performance (2018)Digital banking, customer exp…Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017)Enhancing the online decision…Using PLS path modeling in new technology research: updated guidelines (2016)Using PLS path modeling in ne…Enabling smart retail settings via mobile augmented reality shopping apps (2016)Enabling smart retail setting…Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy (2016)Discernible impact of augment…Brand love and positive word of mouth: the moderating effects of experience and price (2016)Brand love and positive word …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness (2014)A model of acceptance of augm…Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012)Interactivity in Brand Web Si…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The influence of technology anxiety on consumer use and experiences with self-service technologies (2003)The influence of technology a…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Understanding Information Technology Usage: A Test of Competing Models (1995)An Updated and Streamlined Technology Readiness Index (2014)PERSPECTIVE: Older Adults' Adoption of Technology: An Integrated Approach to Identifying Determinants and Barriers (2014)Understanding factors influencing the adoption of mHealth by the elderly: An extension of the UTAUT model (2017)Diffusion of Innovations 1 (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions (2016)Shopping intention at AI-powered automated retail stores (AIPARS) (2020)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018)The digital revolution in the travel and tourism industry (2019)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Technology as experience (2004)Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables (2020)From Intentions to Actions: A Theory of Planned Behavior (1985)Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow (2021)Past, present, and future of customer engagement (2021)Are users willing to embrace ChatGPT? Exploring the factors on the acceptance of chatbots from the perspective of AIDUA framework (2023)A Coefficient of Agreement for Nominal Scales (1960)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Digital economy: An innovation driver for total factor productivity (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2016Using PLS path modeling in new technology research: updated guidelines7,156 cited
  • 2019Digital transformation: A multidisciplinary reflection and research agenda5,676 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2003The influence of technology anxiety on consumer use and experiences with self-service technologies1,244 cited
  • 2019Shopping in the digital world: Examining customer engagement through augmented reality mobile applications663 cited
  • 2016Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy555 cited
  • 2016Enabling smart retail settings via mobile augmented reality shopping apps544 cited
  • 2014A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness476 cited
  • 2012Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience448 cited
  • 2017Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets429 cited
  • 2018How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

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424 cited
  • 2016Brand love and positive word of mouth: the moderating effects of experience and price308 cited
  • 2019The influence of brand experience and service quality on customer engagement300 cited
  • 2018Digital banking, customer experience and bank financial performance297 cited
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