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Attention to brand labels affects, and is affected by, evaluations of product attractiveness
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Attention to brand labels affects, and is affected by, evaluations of product attractiveness (2024)Attention to brand labels affects, and is…Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions (2011)Multialternative drift-diffus…Visual fixations and the computation and comparison of value in simple choice (2010)Visual fixations and the comp…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables (2000)Price and Brand Name As Indic…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Decisions with Multiple Objectives (1993)Decisions with Multiple Objec…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…Adaptive strategy selection in decision making. (1988)Adaptive strategy selection i…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…Individual Choice Behavior: A Theoretical Analysis. (1960)Elimination by aspects: A theory of choice. (1972)Human Problem Solving (1972)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Long-term working memory. (1995)Constructive Consumer Choice Processes (1998)A Theory of Social Comparison Processes (1954)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1975)The Dunning–Kruger Effect (2011)Misinformation and Its Correction (2012)Self-Regulated Learning: Beliefs, Techniques, and Illusions (2012)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The case for motivated reasoning. (1990)Individual differences in reasoning: Implications for the rationality debate? (2000)Construal-level theory of psychological distance. (2010)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Decision field theory: A dynamic-cognitive approach to decision making in an uncertain environment. (1993)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Attention and choice: A review on eye movements in decision making (2013)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Job Market Signaling (1973)Agency Theory: An Assessment and Review (1989)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Signaling Theory: A Review and Assessment (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Remarks on the Analytic Hierarchy Process (1990)Robust Optimization of Large-Scale Systems (1995)The Analytic Hierarchy Process—An Exposition (2001)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1993Decisions with Multiple Objectives4,434 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1988Adaptive strategy selection in decision making.1,953 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
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  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited

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  • 2011Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions728 cited
  • 2000Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables612 cited
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