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Communicating sustainability: how brands can influence consumers' purchasing decision
16 references·0 citing·49 second hop
Communicating sustainability: how brands can influence consumers' purchasing decision (2023)Communicating sustainability: how brands …Disruptive business value models in the digital era (2023)Disruptive business value mod…Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust (2022)Linkage of Green Brand Positi…Understanding the Purchasing Behavior of Consumers in Response to Sustainable Marketing Practices: An Empirical Analysis in the Food Domain (2021)Understanding the Purchasing …Tracing the Trends in Sustainability and Social Media Research Using Topic Modeling (2021)Tracing the Trends in Sustain…The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration (2021)The Relationship of CSR Commu…How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry (2021)How to Communicate Sustainabi…Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products (2021)Country Differences in Determ…The awareness of environmentally friendly products: The impact of green advertising and green brand image (2020)The awareness of environmenta…Sustainability and Branding in Retail: A Model of Chain of Effects (2020)Sustainability and Branding i…Consumer Considerations for the Implementation of Sustainable Packaging: A Review (2020)Consumer Considerations for t…Brand Management (2020)Brand ManagementSensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Sensitivity of Goodness of Fi…Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Evaluating Goodness-of-Fit In…Brands and brand equity: definition and management (2000)Brands and brand equity: defi…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …The Significance of a Product Moment rs (1977)The Significance of a Product…Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Principles of Linguistic Change: Internal Factors (1994)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Measurement invariance conventions and reporting: The state of the art and future directions for psychological research (2016)Thanks coefficient alpha, we’ll take it from here. (2017)Principles of Marketing (1972)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand equity in the business-to-business market (2003)Relational network brands: Towards a conceptual model of place brands (2004)Determinants of the brand equity (2005)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The standards for educational and psychological testing. (2013)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Self-Perception Theory (1972)Predicting green product consumption using theory of planned behavior and reasoned action (2015)The Circular Economy – A new sustainability paradigm? (2016)Drivers, barriers and performance outcomes of sustainable packaging: a systematic literature review (2021)Sustainable food packaging: An updated definition following a holistic approach (2023)Navigating paradoxes: building a sustainable strategy for an integrated ESG corporate governance (2024)The Norm of Reciprocity: A Preliminary Statement (1960)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Designing the Business Models for Circular Economy—Towards the Conceptual Framework (2016)Sustainable Development Goals (SDGs) as a Framework for Corporate Social Responsibility (CSR) (2022)The Effects of Corporate Social Responsibility (CSR) on Consumer Behaviour in Online Commerce: The Case of Cosmetics during the COVID-19 Pandemics (2022)Opportunities or Challenges? The Interplay between Artificial Intelligence and Corporate Social Responsibility Communication (2024)Not So Different After All: A Cross-Discipline View Of Trust (1998)Exchange and Power in Social Life (2017)Purchase Motives and Factors Shaping Consumer Behaviour on the Ecological Product Market (Poland Case Study) (2022)A Moderated–Mediated Model for Eco-Conscious Consumer Behavior (2023)Harnessing green purchase intention of generation Z consumers through green marketing strategies (2024)Firm Resources and Sustained Competitive Advantage (1991)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)The integrative review: updated methodology (2005)Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change (2023)RETRACTED ARTICLE: Navigating Digital Learning Landscapes: Unveiling the Interplay Between Learning Behaviors, Digital Literacy, and Educational Outcomes (2023)The Nexus of Business, Sustainability, and Herbal Medicine (2023)Associations Between Adolescents’ Family Stressors and Life Satisfaction (2012)Quality of life profile of general Vietnamese population using EQ-5D-5L (2017)The use of Web-based interactive technology to promote HPV vaccine uptake among young females: a randomized controlled trial (2021)Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism (2021)The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects (2021)Doing good to be green and live clean! - Linking corporate social responsibility strategy, green innovation, and environmental performance: Evidence from Maldivian and Moroccan small and medium-sized enterprises (2022)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 2002Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance16,476 cited
  • 2007Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance12,510 cited
  • 2000Brands and brand equity: definition and management734 cited
  • 2020Consumer Considerations for the Implementation of Sustainable Packaging: A Review401 cited
  • 2020The awareness of environmentally friendly products: The impact of green advertising and green brand image193 cited
  • 2021The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration119 cited
  • 2023Disruptive business value models in the digital era111 cited
  • 2022Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust89 cited
  • 1977The Significance of a Product Moment rs80 cited
  • 2021Tracing the Trends in Sustainability and Social Media Research Using Topic Modeling75 cited
  • 2021Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products53 cited
  • 2021How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry52 cited
  • 2021

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Understanding the Purchasing Behavior of Consumers in Response to Sustainable Marketing Practices: An Empirical Analysis in the Food Domain
44 cited
  • 2020Brand Management27 cited
  • 2020Sustainability and Branding in Retail: A Model of Chain of Effects25 cited
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