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STRATEGIC MARKETING OF NIGERIAN TEXTILES: EMPLOYING DATA ANALYTICS TO UNDERSTAND GLOBAL CONSUMER PREFERENCES FOR TRADITIONAL FABRIC ART: A REVIEW
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STRATEGIC MARKETING OF NIGERIAN TEXTILES: EMPLOYING DATA ANALYTICS TO UNDERSTAND GLOBAL CONSUMER PREFERENCES FOR TRADITIONAL FABRIC ART: A REVIEW (2023)STRATEGIC MARKETING OF NIGERIAN TEXTILES:…Big Data Analytics in Supply Chain Management: A Systematic Literature Review and Research Directions (2022)Big Data Analytics in Supply …How and when do big data investments pay off? The role of marketing affordances and service innovation (2020)How and when do big data inve…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Creating Value with Big Data Analytics: Making Smarter Marketing Decisions (2016)Creating Value with Big Data …Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations (2016)Big data analytics: Understan…Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking (2013)Data Science for Business: Wh…Big Data : The Management Revolution (2013)Big Data : The Management Rev…Digital Marketing: Strategy, Implementation and Practice (2012)Digital Marketing: Strategy, …Data, information and analytics as services (2012)Data, information and analyti…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Business Intelligence and Ana…Big data: the management revolution. (2012)Big data: the management revo…Big data: The next frontier for innovation, competition, and productivity (2011)Big data: The next frontier f…A framework for sustainable marketing (2011)A framework for sustainable m…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Supply Chain Management: Strategy, Planning, and Operation (2003)Supply Chain Management: Stra…Globalisation of tobacco industry influence and new global responses (2000)Globalisation of tobacco indu…AGILE WORK CULTURES IN IT: A CONCEPTUAL ANALYSIS OF HR'S ROLE IN FOSTERING INNOVATION SUPPLY CHAIN (2024)AGILE WORK CULTURES IN IT: A …The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Review: Information Technology and Organizational Performance: An Integrative Model of IT Business Value1 (2004)The qualitative content analysis process (2008)Big Data and Predictive Analytics and Manufacturing Performance: Integrating Institutional Theory, Resource‐Based View and Big Data Culture (2019)Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review (2020)Developing a unified definition of digital transformation (2020)Conditional logit analysis of qualitative choice behavior (1972)Digital marketing: A framework, review and research agenda (2016)Beyond the hype: Big data concepts, methods, and analytics (2014)Big Data: A Survey (2014)Data-intensive applications, challenges, techniques and technologies: A survey on Big Data (2014)Supply chain collaboration: Impact on collaborative advantage and firm performance (2010)Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future (2014)Business models and supply chains for the circular economy (2018)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)Automated Text Analysis for Consumer Research (2017)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Data Science and Analytics: An Overview from Data-Driven Smart Computing, Decision-Making and Applications Perspective (2021)Privacy and human behavior in the age of information (2015)Big data analytics and firm performance: Effects of dynamic capabilities (2016)Digital Finance and FinTech: current research and future research directions (2017)Information and Communication Technologies in Tourism 2014 (2013)Brand interactions and social media: Enhancing user loyalty through social networking sites (2016)Digital Marketing: A Review (2019)How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study (2015)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
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  • 2013Big Data : The Management Revolution3,540 cited
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  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2012Digital Marketing: Strategy, Implementation and Practice717 cited
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  • 2000Globalisation of tobacco industry influence and new global responses194 cited
  • 2022Big Data Analytics in Supply Chain Management: A Systematic Literature Review and Research Directions

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176 cited
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    • 2024AGILE WORK CULTURES IN IT: A CONCEPTUAL ANALYSIS OF HR'S ROLE IN FOSTERING INNOVATION SUPPLY CHAIN38 cited