References

• 2022Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework574 cited
• 2022Factors affecting green purchase behavior: A systematic literature review333 cited
• 2022Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing205 cited
• 2023Greenwashing, Sustainability Reporting, and Artificial Intelligence: A Systematic Literature Review161 cited
• 2022Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA157 cited
• 2022Born to be sustainable: How to combine strategic disruption, open innovation, and process digitization to create a sustainable business140 cited
• 2022The impact of green marketing mix elements on green customer based brand equity in an emerging market126 cited
• 2022Board characteristics and sustainability reporting: a case of listed firms in East Africa126 cited
• 2022Linking Entrepreneurial Orientation to Environmental Collaboration: A Stakeholder Theory and Evidence from Multinational Companies in an Emerging Market109 cited
• 2023Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour99 cited
• 2023Corporate social responsibility and employee innovative behaviors: A meta-analysis86 cited
• 2023Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)65 cited
• 2023