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Exploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis
11 references·0 citing·43 second hop
Exploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis (2024)Exploring how IP marketing (media marketi…The effect of menu design on consumer behavior: A meta-analysis (2022)The effect of menu design on …Intellectual Property Law (2022)Intellectual Property LawFactors Influencing Purchase Decision of Chinese Consumer under Live Streaming E-Commerce Model (2021)Factors Influencing Purchase …Open branding: Managing the unauthorized use of brand-related intellectual property (2020)Open branding: Managing the u…Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions (2019)Brand Attribute Associations,…Open innovation and intellectual property rights (2017)Open innovation and intellect…A Philosophy of Intellectual Property (2016)A Philosophy of Intellectual …Cultivars as Consumer Brands: Trends in Protecting and Commercializing Apple Cultivars via Intellectual Property Rights (2015)Cultivars as Consumer Brands:…The Rhetoric of Intellectual Property (2009)The Rhetoric of Intellectual …The Internet, Innovation, and Intellectual Property Policy (2003)The Internet, Innovation, and…How to Count Patents and Value Intellectual Property: The Uses of Patent Renewal and Application Data (1998)How to Count Patents and Valu…A Penny for Your Quotes: Patent Citations and the Value of Innovations (1990)Patent Statistics as Economic Indicators: A Survey (1990)Geographic Localization of Knowledge Spillovers as Evidenced by Patent Citations (1993)The Economics of Patents: Lessons from Recent U.S. Patent Reform (2002)Patent Statistics as an Innovation Indicator (2010)Carbon Taxes, Path Dependency, and Directed Technical Change: Evidence from the Auto Industry (2016)Increasing Returns and Long-Run Growth (1986)Institutions, Institutional Change and Economic Performance (1990)The Theory of Economic Development (2003)Cultural Appropriation and the Arts (2008)Mapping the New Commons (2009)Intellectual Capital History and Trends: A Bibliometric Analysis Using Scopus Database (2022)In Search of Complementarity in Innovation Strategy: Internal R&D and External Knowledge Acquisition (2006)Open Business Models: How to Thrive in the New Innovation Landscape (2006)Evolution of the open innovation paradigm: Towards a contingent conceptual model (2018)The past, present and future of open innovation (2020)Econometric Analysis of Panel Data (2021)Open innovation in the manufacturing industry: A review and research agenda (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1998How to Count Patents and Value Intellectual Property: The Uses of Patent Renewal and Application Data696 cited
  • 2016A Philosophy of Intellectual Property435 cited
  • 2017Open innovation and intellectual property rights128 cited
  • 2022Intellectual Property Law89 cited
  • 2019Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions41 cited
  • 2021Factors Influencing Purchase Decision of Chinese Consumer under Live Streaming E-Commerce Model37 cited
  • 2003The Internet, Innovation, and Intellectual Property Policy28 cited
  • 2022The effect of menu design on consumer behavior: A meta-analysis27 cited
  • 2015Cultivars as Consumer Brands: Trends in Protecting and Commercializing Apple Cultivars via Intellectual Property Rights23 cited
  • 2020Open branding: Managing the unauthorized use of brand-related intellectual property13 cited
  • 2009The Rhetoric of Intellectual Property13 cited

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