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Utilization of TikTok Shop Interactive Features and Their Impact on Consumer Purchasing Decisions

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2016Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research1,782 cited
2012Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance1,037 cited
2022Impact of digital leadership capability on innovation performance: The role of platform digitization capability534 cited
2021How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory415 cited
2015A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers372 cited
2021Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review266 cited
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2021A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-Commerce Environment123 cited
2023Digital Explosion and Entrepreneurship Education: Impact on Promoting Entrepreneurial Intention for Business Students118 cited
2015Digital and Social Media Marketing in Business Education75 cited
2021Relationship between consumer participation behaviors and consumer stickiness on mobile short video social platform under the development of ICT: based on value co-creation theory perspective50 cited
2022What Drives the Digital Customer Experience and Customer Loyalty in Mobile Short-Form Video Shopping? Evidence from Douyin (TikTok)

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