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The Marketing Activities of Cultural Institutions as a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation
8 references·0 citing·29 second hop
The Marketing Activities of Cultural Institutions as a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation (2024)The Marketing Activities of Cultural Inst…Marketing culture and the arts (2021)Marketing culture and the artsGamification and cultural institutions in cultural heritage promotion: a successful example from Italy (2021)Gamification and cultural ins…Digital access, skills, and dollars: applying a framework to digital exclusion in cultural institutions (2021)Digital access, skills, and d…Muzeum i nowe media. Rozwój oferty cyfrowej w czasie pandemii (2020)Muzeum i nowe media. Rozwój o…The Research Act (2017)The Research ActStrategic Management in the Arts (2013)Strategic Management in the A…Strategic management in the arts (2013)Strategic management in the a…The Research Act: A Theoretical Introduction to Sociological Methods (1989)The Research Act: A Theoretic…Media Economics: Concepts and Issues (1992)Museum marketing and strategy : designing missions, building audiences, generating revenue and resources (2008)Transforming Museums in the Twenty-first Century (2012)Exploring the barriers of multi-stakeholder value co-creation – the museum context (2023)Building Theories from Case Study Research (1989)Theory Building From Cases: Opportunities And Challenges (2007)A systematic literature review of empirical evidence on computer games and serious games (2012)A Systematic Literature Review of Gamification in/for Cultural Heritage: Leveling up, Going Beyond (2023)Design, content validity, and inter-observer reliability of the ‘Digitization of Cultural Heritage, Identities, and Education’ (DICHIE) instrument (2023)How Do Location-Based AR Games Enhance Value Co-Creation Experiences at Cultural Heritage Sites? A Process Perspective Analysis (2024)Reconsidering Political and Popular Understandings of the Digital Divide (2004)Digital divide research, achievements and shortcomings (2006)The digital divide shifts to differences in usage (2013)‘I’m fired up now!’: digital cataloguing, community archives, and unintended opportunities for individual and archival digital inclusion (2022)The “Great Lockdown” and cultural consumption in the UK (2022)The digital divide in action: how experiences of digital technology shape future relationships with artificial intelligence (2024)The key to success increasing customer satisfaction of SMEs product souvenir food (2022)Two Narratives of Intergenerational Sustainability (2014)Blending traditional and digital marketing (2016)The sustainability of institutions: an unstable condition (2018)The Presentation of Everyday Life (1986)Free Spaces, Collective Identity, and the Persistence of U.S. White Power Activism (2004)Persistent Resistance: Commitment and Community in the Plowshares Movement (2004)Quality in Qualitative Research (1999)Are We There Yet? Data Saturation in Qualitative Research (2015)Understanding Reliability and Validity in Qualitative Research (2015)Relationship marketing, audience retention and performing arts organisation viability (2002)AUDIENCE DEVELOPMENT AND SOCIAL INCLUSION IN BRITAIN (2006)The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival (2010)
this work references cited by second hop

References

  • 1989The Research Act: A Theoretical Introduction to Sociological Methods2,564 cited
  • 2017The Research Act949 cited
  • 2021Marketing culture and the arts156 cited
  • 2021Gamification and cultural institutions in cultural heritage promotion: a successful example from Italy77 cited
  • 2013Strategic Management in the Arts56 cited
  • 2021Digital access, skills, and dollars: applying a framework to digital exclusion in cultural institutions25 cited
  • 2013Strategic management in the arts11 cited
  • 2020Muzeum i nowe media. Rozwój oferty cyfrowej w czasie pandemii5 cited

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