Articlediamond2023

BRAND MANAGEMENT ON THE EXAMPLE OF “ADIDAS AG“

5 citations0/0 files storedSPORTICOPEDIA - SMB

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Adidas is considered one of the most famous and successful sports brands, which strives for constant development and progress, which is shown by frequent innovations and new models, but also by very original advertising campaigns. In today's business, the brand has become the need of every company, and in the life of every consumer, over time, it has become an indispensable factor. Adidas has recognized the importance of the brand in modern business, and thanks to this, it will definitely achieve a long-term competitive advantage on the market and be in the leading positions of its markets.

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References

2007The Economics of Climate Change 2010Creating Powerful Brands 2006What Does Brand Mean? Historical-Analysis Method and Construct Definition 2003Altria Means Tobacco: Philip Morris’s Identity Crisis

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