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BRAND MANAGEMENT ON THE EXAMPLE OF “ADIDAS AG“
4 references·0 citing·19 second hop
BRAND MANAGEMENT ON THE EXAMPLE OF “ADIDAS AG“ (2023)BRAND MANAGEMENT ON THE EXAMPLE OF “ADIDA…Creating Powerful Brands (2010)Creating Powerful BrandsThe Economics of Climate Change (2007)The Economics of Climate Chan…What Does Brand Mean? Historical-Analysis Method and Construct Definition (2006)What Does Brand Mean? Histori…Altria Means Tobacco: Philip Morris’s Identity Crisis (2003)Altria Means Tobacco: Philip …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Inquiries into Truth and Interpretation (2001)Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)Course in General Linguistics (2017)Tobacco industry documents: treasure trove or quagmire? (2000)Corporate rebranding: destroying, transferring or creating brand equity? (2006)Against all Odds: A Consideration of Core-Stigmatized Organizations (2008)Capitalism and the Politics of Resignation (2010)A Mathematical Theory of Saving (1928)The "Stern Review" on the Economics of Climate Change (2006)A Review of the Stern Review on the Economics of Climate Change (2007)Closing the gap in a generation: health equity through action on the social determinants of health (2008)The Environment and Directed Technical Change (2009)American Economic Review (2019)Customer experience management: a critical review of an emerging idea (2010)Shaping the Halal into a brand? (2010)The challenges of Islamic branding: navigating emotions and halal (2011)
this work references cited by second hop

References

  • 2007The Economics of Climate Change15,821 cited
  • 2010Creating Powerful Brands598 cited
  • 2006What Does Brand Mean? Historical-Analysis Method and Construct Definition228 cited
  • 2003Altria Means Tobacco: Philip Morris’s Identity Crisis54 cited

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