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Anlatı Reklamlarının Mini-Dizi Hâli: Kristal Elma Ödüllü Reklamlar Üzerinden Bir İnceleme
16 references·1 citing·47 second hop
Anlatı Reklamlarının Mini-Dizi Hâli: Kristal Elma Ödüllü Reklamlar Üzerinden Bir İnceleme (2024)Anlatı Reklamlarının Mini-Dizi Hâli: Kris…Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies (2020)Global COVID-19 Advertisement…The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure (2019)The Key to 360-Degree Video A…Tell me a story: The role of narrative transportation and the C-suite in B2B advertising (2019)Tell me a story: The role of …What Do We Know About Celebrity Endorsement in Advertising? 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(2004)Feasibility, acceptability, and initial efficacy of a knowledge-contact program to reduce mental illness stigma and improve mental health literacy in adolescents (2011)Mass media interventions for reducing mental health-related stigma (2013)Children’s literature to promote students’ global development and wellbeing (2020)Advances in Consumer Research (2025)Qualitative research and evaluation methods (1980)Naturalistic inquiry (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)The qualitative content analysis process (2008)Scoping studies: advancing the methodology (2010)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)Basic Content Analysis (1986)Advertising and Promotion Management (1987)Basic Content Analysis (1990)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Social media engagement behavior (2019)An Introduction to the Structural Analysis of Narrative (1975)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Future Directions in Single-Session Youth Mental Health Interventions (2019)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Narrative Processing: Building Consumer Connections to Brands (2004)When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)Why Narrative Ads Work: An Integrated Process Explanation (2017)
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References

  • 2005Three Approaches to Qualitative Content Analysis44,511 cited
  • 2018Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect282 cited
  • 1989Typology of Main Message Strategies for Television Commercials222 cited
  • 2009"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising183 cited
  • 2011Narrative ads: The effect of argument strength and story format173 cited
  • 2000The Role of Narratives in the Advertising of Experiential Services167 cited
  • 2010ADVERTISING NARRATIVES156 cited
  • 1983Creative Strategy: A Management Perspective149 cited
  • 2015Narrative, transportation and advertising133 cited
  • 2008Increasing Mental Health Literacy via Narrative Advertising113 cited
  • 2019The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure74 cited
  • 2019Tell me a story: The role of narrative transportation and the C-suite in B2B advertising74 cited
  • 2020Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies62 cited
  • 2009Repetition Variation Strategies for Narrative Advertising55 cited
  • 2018What Do We Know About Celebrity Endorsement in Advertising?

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35 cited
  • 2017Celebrity Endorsement in Advertising: A double-edged Sword34 cited
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    • 2024Reklamda Sinemasal Anlatı Kullanımı: The Journey Filmi Örneği2 cited