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Unveiling insights from online shopping carnivals: A pre-vs-post analysis · Study

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ArticleUnveiling insights from online shopping carnivals: A pre-vs-post analysis

Xin Tian2024

Article2024

Unveiling insights from online shopping carnivals: A pre-vs-post analysis

Xin Tian · Jiayi Zhu · Xuan Zhao · Xiaoyang Zhou

7 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Consumer Retail Behavior Studies

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References

2005The economic analysis of advertising 2006Time Value of Commercial Product Returns 2006The effect of sales promotion on post-promotion brand preference: A meta-analysis 2014Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors 2004Decomposing the Sales Promotion Bump with Store Data 2003Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is 2000The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 2004Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies

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Year2024

Typearticle

Published2024-01-09

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2023.103661

openalex_workW4391488974

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