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Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions
16 references·16 citing·42 second hopsampled
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2011The theory of planned behaviour: Reactions and reflections4,640 cited
  • 2015Likert Scale: Explored and Explained3,864 cited
  • 1999Re‐examining the components of transformational and transactional leadership using the Multifactor Leadership3,028 cited
  • 2015Validity and reliability in quantitative studies1,516 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 2020Concepts and forms of greenwashing: a systematic review1,356 cited
  • 2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,317 cited
  • 2009Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach1,198 cited
  • 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption970 cited
  • 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
  • 2020Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study

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418 cited
  • 2015Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model408 cited
  • 2019The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms372 cited
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    • 2025Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach51 cited
    • 2024Customer adoption of robot: Synergizing customer acceptance of robot-assisted retail technologies43 cited
    • 2025Forecasting the green behaviour level of Chinese enterprises: A conjoined application of the autoregressive integrated moving average (ARIMA) model and multi-scenario simulation43 cited
    • 2024Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts42 cited
    • 2024Sustainable choices of Gen Y and Gen Z: exploring green horizons41 cited
    • 2024Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator35 cited
    • 2025Evaluating the Impact of Sustainability Practices on Customer Relationship Quality: An SEM-PLS Approach to Align with SDG30 cited
    • 2024Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context29 cited
    • 2024Ecological consciousness, moral self-identity and green conspicuous behavior: Moderating role of religiosity23 cited
    • 2025Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity23 cited
    • 2025Drivers of Purchase Intentions of Generation Z on Eco-Products23 cited
    • 2025Examining green packaging, branding, and eco-labeling strategies: The case of young consumers' perceptions and responses in F&B industry23 cited
    • 2024An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior21 cited