Navigating Artificial Intelligence, Public Relations and Race

Nneka Logan · Damion Waymer

20 citations0/0 files storedJournal of Public Relations Research

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Ethics and Social Impacts of AI Public Relations and Crisis Communication Rhetoric and Communication Studies

Abstract

This article contributes to theory building in public relations by responding to calls for more public relations research on the social, cultural and ethical implications of AI as it explores the racial dynamics of AI. We examine three case examples in which AI, race and public relations intersect including: Microsoft’s chatbot Tay, a Facebook topic recommendation feature, and FN Meka, an AI-powered rap avatar. We draw upon the public relations race and DEI literature to introduce a framework we coin Inclusive, Responsible, Communication in Artificial Intelligence (IRCAI). The IRCAI framework is used to illuminate the three case examples. We conclude that it is important for the public relations field to navigate the intersection of AI and race, and we reiterate that our IRCAI framework can facilitate such efforts within and beyond the context of race.

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References

2018Gender Shades: Intersectional Accuracy Disparities in Commercial Gender Classification 2016Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy 2017Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy 2016The social power of algorithms 2007A history of corporate social responsibility: concepts and practices 2011The SAGE Handbook of Public Relations 1983How Capitalism Underdeveloped Black America: Problems in Race, Political Economy and Society 2020The Oxford Handbook of Ethics of AI

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