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How brand gender affects consumer preference for sweet food: The role of the association between gender and taste
16 references·0 citing·47 second hop
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste (2024)How brand gender affects consumer prefere…Survey-software implicit association tests: A methodological and empirical analysis (2019)Survey-software implicit asso…Culture's Consequences (2018)Culture's ConsequencesIs Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016)Is Eco-Friendly Unmanly? 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References

  • 2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.5,815 cited
  • 2018Culture's Consequences5,455 cited
  • 1972What is beautiful is good.3,863 cited
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  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 2016Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption751 cited
  • 2014Revisiting gender differences: What we know and what lies ahead613 cited
  • 2009Gender Dimensions of Brand Personality590 cited
  • 1996Automatic Stereotyping540 cited
  • 2019Survey-software implicit association tests: A methodological and empirical analysis311 cited
  • 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience299 cited
  • 1980Theories of organizations298 cited
  • 2008Handbook of cultural psychology282 cited
  • 2015Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

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260 cited
  • 2015The effect of brand design on brand gender perceptions and brand preference249 cited
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