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PENGARUH DISKON HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE (Studi Pada Pengguna Aplikasi Steam di Kota Medan)
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PENGARUH DISKON HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE (Studi Pada Pengguna Aplikasi Steam di Kota Medan) (2023)PENGARUH DISKON HARGA DAN BRAND IMAGE TER…The Impacts of Product Packaging Elements on Brand Image and Purchase Intention — An Empirical Study of Phuc Long's Packaged Tea Products (2018)The Impacts of Product Packag…Personal level antecedents of eWOM and purchase intention, on social networking sites (2015)Personal level antecedents of…Metodologi penelitian bisnis dan ekonomi (2015)Metodologi penelitian bisnis …Service, Quality & Satisfaction (2011)Service, Quality & Satisfacti…Consumer Behavior: In Fashion (1994)Consumer Behavior: In FashionUser Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan (2021)Factors influencing carbon-labeled product purchase intentions: A case study in Vietnam (2024)The influence of country-of-origin on consumers' purchase intention: a study of the Chinese smartphone market (2024)Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing? (2011)Exit from the high street: an exploratory study of sustainable fashion consumption pioneers (2015)Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice (2015)Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan dan Loyalitas Konsumen (2019)Strategi Bertahan UMKM di Tengah Pandemi Covid-19 (2020)Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Pada Pengguna Aplikasi Berrybenka di Kota Bandung) (2021)PENGARUH KEMUDAHAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN SECARA ONLINE (Studi Kasus Mahasiswa Belanja Online Pada FEBI IAIN Padangsidimpuan) (2018)The Influence of Taste and Price on Consumer Satisfaction (2020)Pengaruh social media marketing, online customer review, dan religiusitas terhadap keputusan pembelian konsumen shopee di masa pandemi Covid-19 dengan minat beli sebagai variabel intervening (2021)Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions (2016)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)
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References

  • 2011Service, Quality & Satisfaction1,309 cited
  • 2015Metodologi penelitian bisnis dan ekonomi500 cited
  • 1994Consumer Behavior: In Fashion295 cited
  • 2015Personal level antecedents of eWOM and purchase intention, on social networking sites115 cited
  • 2018The Impacts of Product Packaging Elements on Brand Image and Purchase Intention — An Empirical Study of Phuc Long's Packaged Tea Products28 cited

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