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A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING
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References

  • 2013Social reward requires coordinated activity of nucleus accumbens oxytocin and serotonin1,161 cited
  • 2017Gating of social reward by oxytocin in the ventral tegmental area578 cited
  • 2011Testosterone, cortisol, and serotonin as key regulators of social aggression: A review and theoretical perspective388 cited
  • 2013MDMA enhances emotional empathy and prosocial behavior356 cited
  • 2015The maternal brain and its plasticity in humans277 cited
  • 2021Neuromarketing research in the last five years: a bibliometric analysis142 cited
  • 2023Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda133 cited
  • 2021Neuromarketing: The popularity of the brain-imaging and physiological tools81 cited
  • 2021Neuromarketing: Marketing research in the new millennium78 cited
  • 2022The human physiology of well-being: A systematic review on the association between neurotransmitters, hormones, inflammatory markers, the microbiome and well-being78 cited
  • 2023Exploring global trends and future directions in advertising research: A focus on consumer behavior70 cited
  • 2022A global research trends of neuromarketing: 2015-202065 cited
  • 2022SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING62 cited
  • 2022Bibliometric Analysis of the Energy Efficiency Research

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  • 2023A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing38 cited
  • 2021Nine Years of Mobile Healthcare Research: A Bibliometric Analysis38 cited
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