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Gen-AI integration in higher education: Predicting intentions using SEM-ANN approach
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Gen-AI integration in higher education: Predicting intentions using SEM-ANN approach (2024)Gen-AI integration in higher education: P…Ethical principles for artificial intelligence in education (2022)Ethical principles for artifi…The unified theory of acceptance and use of technology (UTAUT): a literature review (2015)The unified theory of accepta…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Technological Pedagogical Content Knowledge (TPACK) (2009)Technological Pedagogical Con…Structural Equation Modeling in Marketing: Some Practical Reminders (2008)Structural Equation Modeling …Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge (2006)Technological Pedagogical Con…Trust and TAM in Online Shopping: An Integrated Model1 (2003)Trust and TAM in Online Shopp…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
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  • 1974An Index of Factorial Simplicity14,857 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
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  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
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  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory2,313 cited
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  • 2015The unified theory of acceptance and use of technology (UTAUT): a literature review

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1,337 cited
  • 2022Ethical principles for artificial intelligence in education1,218 cited
  • 2008Structural Equation Modeling in Marketing: Some Practical Reminders999 cited
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