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The emerging institutional concerns regarding the environmental crisis over the past decades have promoted the implementation of green initiatives within the supply chain, aiming to reduce environmental harm while maintaining efficiency. This study employed the BWM from a double perspective, aiming to identify and rank institutional pressures for GSCM practice implementation and the importance of these practices for sustainable performance in the Moroccan manufacturing industry. The study used purposive sampling to identify respondents with supply chain management expertise. A survey was distributed to 124 potential respondents, resulting in 55 responses. Data collection occurred between April and August 2022, with an effective response rate of approximately 38%. The results indicate that institutional pressure increases the likelihood of firms improving their GSCM activities. Normative pressures are found to be the main influencing factor for businesses to implement GSCM practices, while mimetic pressures are the least important. However, certain GSCM practices, such as GP, ECO-D, and IEM, remain among the top three most affected by isomorphic pressures. The study also highlights the importance of certain GSCM practices, such as IEM, GP, and ECO-D, for firms' sustainable performance. Economic outcomes are perceived as the experts' priority, followed by environmental and social performance. This research provides a theoretical and practical foundation for decision-makers seeking to identify the pressures affecting the implementation of GSCM practices along with the activities that most likely contribute to improving various aspects of sustainable performance.
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