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The role of sonic logos in enhancing brand recall and recognition
16 references·0 citing·48 second hop
The role of sonic logos in enhancing brand recall and recognition (2024)The role of sonic logos in enhancing bran…Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement (2022)Small sounds, big impact: son…I’ve heard that brand before: the role of music recognition on consumer choice (2022)I’ve heard that brand before:…The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission (2020)The impact of the sonic logo’…“Just the Way You Are”: Linking Music Listening on Spotify and Personality (2020)“Just the Way You Are”: Linki…Sonic branding: A consumer-oriented literature review (2015)Sonic branding: A consumer-or…Exploring brand attachment, its determinants and outcomes (2014)Exploring brand attachment, i…The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…Brand Love is in the Heart: Physiological Responding to Advertised Brands (2013)Brand Love is in the Heart: P…Sonic logos: can sound influence willingness to pay? (2012)Sonic logos: can sound influe…Brand Elements Lead to Brand Equity: Differentiate or Die (2012)Brand Elements Lead to Brand …Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Two studies of consequences and actionable antecedents of brand love (2010)Two studies of consequences a…Antecedents of emotional attachment to brands (2010)Antecedents of emotional atta…Sonic Branding (2003)Sonic BrandingStrategic Brand Management: Building, Measuring, and Managing Brand Equity. 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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,367 cited
  • 2013The role of brand love in consumer‐brand relationships737 cited
  • 2010Two studies of consequences and actionable antecedents of brand love517 cited
  • 2010Antecedents of emotional attachment to brands452 cited
  • 2014Exploring brand attachment, its determinants and outcomes215 cited
  • 2020“Just the Way You Are”: Linking Music Listening on Spotify and Personality91 cited
  • 2013Brand Love is in the Heart: Physiological Responding to Advertised Brands86 cited
  • 2012Brand Elements Lead to Brand Equity: Differentiate or Die74 cited
  • 2003Sonic Branding62 cited
  • 2015Sonic branding: A consumer-oriented literature review57 cited
  • 2012Sonic logos: can sound influence willingness to pay?46 cited
  • 2020The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission36 cited
  • 2022Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

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29 cited
  • 2022I’ve heard that brand before: the role of music recognition on consumer choice24 cited
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