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Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe
16 references·0 citing·42 second hop
Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe (2024)Understanding Gen Z's Netflix usage in In…Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021 (2022)Assessing the factors influen…Perubahan Perilaku Komunikasi Generasi Milenial dan Generasi Z di Era Digital (2021)Perubahan Perilaku Komunikasi…Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India (2021)Factors affecting consumers’ …Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis (2021)Consumption of OTT Media Stre…Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT) (2020)Understanding motivations to …How perceived trust mediates merchant's intention to use a mobile wallet technology (2019)How perceived trust mediates …User acceptance of YouTube for procedural learning: An extension of the Technology Acceptance Model (2012)User acceptance of YouTube fo…The integration of value-based adoption and expectation–confirmation models: An example of IPTV continuance intention (2012)The integration of value-base…The Evolving Nature of the Computer Self-Efficacy Construct: An Empirical Investigation of Measurement Construction, Validity, Reliability and Stability Over Time. (2007)The Evolving Nature of the Co…Conceptualizing and Measuring the Perceived Interactivity of Websites (2006)Conceptualizing and Measuring…What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Structural Equation Modeling …A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory (1982)Two Structural Equation Model…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Specification, evaluation, and interpretation of structural equation models (2011)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Self-efficacy mechanism in human agency. 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References

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  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
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  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
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  • 2019How perceived trust mediates merchant's intention to use a mobile wallet technology426 cited
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  • 2012The integration of value-based adoption and expectation–confirmation models: An example of IPTV continuance intention271 cited
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  • 2021

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Perubahan Perilaku Komunikasi Generasi Milenial dan Generasi Z di Era Digital
181 cited
  • 2021Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis165 cited
  • 2021Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India143 cited
  • 2022Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021125 cited
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