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This article discusses the relationship between the communications and strategy. Different communications models arising from functionalist, interpretive and critical paradigms (Bureel and Morgan, 1979; Putnam, 1982) are described. The authors show that these communications models are present more or less explicitly in the different concepts of the strategic process, and they suggest avenues of research for a study of the communicational aspects of strategy. Moreover, since it appears that the grid proposed by Burrell and Morgan has reached its limits, given the evolution of theoretical knowledge, this article discusses a recent paradigm: constructionalism. It also explores the impacts of a constructionist model of organizational communications of the communications-strategy link.
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