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Toward a decision-making system based on artificial intelligence for precision marketing: A case study of Morocco
12 references·0 citing·53 second hop
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References

  • 2022Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research170 cited
  • 2018Retail business analytics: Customer visit segmentation using market basket data145 cited
  • 2023Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.107 cited
  • 2021Machine Learning Approaches for Auto Insurance Big Data102 cited
  • 2020A multivariate approach for multi-step demand forecasting in assembly industries: Empirical evidence from an automotive supply chain88 cited
  • 2021The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe48 cited
  • 2023Carbon emission reduction and precision marketing decisions of a platform supply chain39 cited
  • 2018Customer Churn Prediction for a Motor Insurance Company20 cited
  • 2023Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing17 cited
  • 2022Research on Precision Marketing based on Big Data Analysis and Machine Learning:Case Study of Morocco15 cited
  • 2022Research on Precision Marketing Based on Consumer Portrait from the Perspective of Machine Learning14 cited
  • 2020Decision Tree Algorithm for Precision Marketing via Network Channel12 cited

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