Personalized Experiences Within Heritage Buildings : Leveraging AI For Enhanced Visitor Engagement

Ghufran Saadi Waheeb Saihood · Ahmed Talib Hameed Haddad · Firas Eyada

7 citations0/0 files storedInternational Conference on Developments in eSystems Engineering (DeSE)

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Museums and Cultural Heritage Cultural Heritage Management and Preservation AI in Service Interactions

Abstract

This paper examines the implementation of AI-driven personalization to enhance visitor brand engagement in heritage buildings. Many heritage building poses historical and cultural importance, but they often struggle to attract visitors in modern society. This study uses a mixed method approach, where qualitative and quantitative data collection methods are used to explore the impact of AI on visitors’ level of engagement. The findings of the study indicate that AI-driven personalization improved visitor engagement, satisfaction, and brand perception of heritage buildings. It also helps in the preservation of cultural heritage. However, it poses challenges linked to data privacy.

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2021Consumer engagement via interactive artificial intelligence and mixed reality 2020Heritage values of ancient vernacular residences in traditional villages in Western Hunan, China: Spatial patterns and influencing factors 2021Human-Centered Artificial Intelligence for Designing Accessible Cultural Heritage 2022Intelligent cathedrals: Using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience 2019How consumers’ brand experience in social media can improve brand perception and customer equity 2022Mixed reality experiences in museums: Exploring the impact of functional elements of the devices on visitors’ immersive experiences and post-experience behaviours 2020The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective 2019Bonding and dissonance: Rethinking the Interrelations Among Stakeholders in Heritage Tourism

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