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Personalized Experiences Within Heritage Buildings : Leveraging AI For Enhanced Visitor Engagement

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2021Consumer engagement via interactive artificial intelligence and mixed reality242 cited
2020Heritage values of ancient vernacular residences in traditional villages in Western Hunan, China: Spatial patterns and influencing factors215 cited
2021Human-Centered Artificial Intelligence for Designing Accessible Cultural Heritage183 cited
2022Intelligent cathedrals: Using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience153 cited
2019How consumers’ brand experience in social media can improve brand perception and customer equity144 cited
2022Mixed reality experiences in museums: Exploring the impact of functional elements of the devices on visitors’ immersive experiences and post-experience behaviours143 cited
2020The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective123 cited
2019Bonding and dissonance: Rethinking the Interrelations Among Stakeholders in Heritage Tourism91 cited
2019Empowering cultural heritage professionals with tools for authoring and deploying personalised visitor experiences57 cited
2023Museum exhibition co-creation in the age of data: Emerging design strategy for enhanced visitor engagement27 cited
2023Visitor’s experience evaluation of applied projection mapping technology at cultural heritage and tourism sites: the case of China Tangcheng24 cited
2023Empowering cultural heritage professionals: designing interactive exhibitions with authoring tools

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