SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Influence Of Digital Marketing On Competitive Advantage And Performance of Micro, Small And Medium Enterprises
16 references·0 citing·50 second hop
The Influence Of Digital Marketing On Competitive Advantage And Performance of Micro, Small And Medium Enterprises (2024)The Influence Of Digital Marketing On Com…The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector (2022)The effect of digital marketi…Pengaruh Digital Marketing terhadap Keputusan Pembelian Online (2022)Pengaruh Digital Marketing te…Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia (2022)Implications of Digital Marke…Buku Ajar Digital Marketing (2021)Buku Ajar Digital MarketingThe impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)The impact of digital transfo…Quality of Work Life and Organizational Performance: Workers’ Feelings of Contributing, or Not, to the Organization’s Productivity (2019)Quality of Work Life and Orga…The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance (2018)The Influence of Market Orien…Digital marketing strategies, online reviews and hotel performance (2018)Digital marketing strategies,…Factors influencing word of mouth behaviour in the restaurant industry (2017)Factors influencing word of m…Digital technology and marketing management capability: achieving growth in SMEs (2017)Digital technology and market…Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (2017)Digital Marketing Excellence:…The use of Web analytics for digital marketing performance measurement (2015)The use of Web analytics for …Supply chain integration and firm financial performance: A meta-analysis of positional advantage mediation and moderating factors (2015)Supply chain integration and …Digital marketing and social media: Why bother? (2014)Digital marketing and social …Challenges and solutions for marketing in a digital era (2014)Challenges and solutions for …Corporate Entrepreneurship Activities through Strategic Alliances: A Resource‐Based Approach toward Competitive Advantage* (2006)Corporate Entrepreneurship Ac…Qualitative Data Analysis: A Sourcebook of New Methods (1986)Qualitative Data Analysis: A Methods Sourcebook (1988)The balanced scorecard : measures that drive performance (1992)Digital marketing for B2B organizations: structured literature review and future research directions (2020)The digital marketing capabilities gap (2020)Social media: The new hybrid element of the promotion mix (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)The power of social media storytelling in destination branding (2017)The value of social media for innovation: A capability perspective (2018)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Entrepreneurial Orientation, Organizational Learning, and Performance: Evidence from China (2009)Entrepreneurial Orientation and Organizational Learning: The Impact of Network Range and Network Closure (2011)Strategic Renewal: Past Research, Theoretical Tensions and Future Challenges (2016)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Big data: The next frontier for innovation, competition, and productivity (2011)Influence of Facebook brand-page posts on online engagement (2015)Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2017)A resource‐based view of the firm (1984)Sustainable supply chain quality management: A systematic review (2018)Understanding the relationships between global supply chain risk and supply chain resilience: the role of mitigating strategies (2020)Effects of sustainable supply chain integration on green innovation and firm performance (2021)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Electronic word-of-mouth in hospitality and tourism management (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels (2019)Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research (2021)Independent and joint effects of CSR and CSI on the effectiveness of digital transformation for transition economy firms (2022)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)A New Measure of Quality of Work Life (QWL) Based on Need Satisfaction and Spillover Theories (2001)Which comes first: Employee attitudes or organizational financial and market performance? (2003)Construct Validity and Reliability of the Work Environment Assessment Instrument WE-10 (2020)Quality of Work Life and Contribution to Productivity: Assessing the Moderator Effects of Burnout Syndrome (2021)Unethical Leadership: Review, Synthesis and Directions for Future Research (2022)Principles and Practice of Structural Equation Modeling (1998)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Principles and Practice of Structural Equation Modeling (2012)Innovation capability: The impact of e-CRM and COVID-19 risk perception (2021)Organizational Strategic Intuition for High Performance: The Role of Knowledge-Based Dynamic Capabilities and Digital Transformation (2022)The digital humanism era triggered by individual creativity (2023)Influence of Post Covid Change In Consumer Behaviour of Millennials On Advertising Techniques and Practices (2021)PENINGKATAN SISTEM PENGELOLAAN KEUANGAN DAN PEMASARAN DIGITAL PADA UMKM CHALODO SIBALI RESOE (2023)A review of strategic decision-making in marketing through big data and analytics (2024)Information Systems Solutions for the Database Problems (2023)Digital transformation as the driving force for sustainable business performance: A moderated mediation model of market-driven business model innovation and digital leadership capabilities (2024)The Role of Perceived Trust in Embracing Artificial Intelligence Technologies: Insights from SMEs (2025)
this work references cited by second hop

References

  • 2014Digital marketing and social media: Why bother?772 cited
  • 2014Challenges and solutions for marketing in a digital era767 cited
  • 2015The use of Web analytics for digital marketing performance measurement364 cited
  • 2006Corporate Entrepreneurship Activities through Strategic Alliances: A Resource‐Based Approach toward Competitive Advantage*358 cited
  • 2018Digital marketing strategies, online reviews and hotel performance341 cited
  • 2020The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro278 cited
  • 2015Supply chain integration and firm financial performance: A meta-analysis of positional advantage mediation and moderating factors245 cited
  • 2022The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector236 cited
  • 2019Quality of Work Life and Organizational Performance: Workers’ Feelings of Contributing, or Not, to the Organization’s Productivity219 cited
  • 2017Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing218 cited
  • 2017Factors influencing word of mouth behaviour in the restaurant industry196 cited
  • 2017Digital technology and marketing management capability: achieving growth in SMEs169 cited
  • 2022Pengaruh Digital Marketing terhadap Keputusan Pembelian Online79 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2018
The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance
79 cited
  • 2022Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia41 cited
  • 2021Buku Ajar Digital Marketing37 cited
  • Cited by

    No citing works inside the corpus for this window.