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Sonic branding: A narrative review at the intersection of art and science
16 references·1 citing·47 second hop
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(1998)Measuring individual differen…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…A circumplex model of affect. (1980)A circumplex model of affect.An approach to environmental psychology (1974)An approach to environmental …Semantic differential technique : a sourcebook (1969)Semantic differential techniq…Semantic Differential Technique in the Comparative Study of Cultures1 (1964)Semantic Differential Techniq…Connotative Congruency Effect Between Instrumental Timbre and Visual Design Features on Consumer Decision‐Making (2025)Connotative Congruency Effect…The Presentation of Self in Everyday Life. (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Metaphors We Live By (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Interpretation of Cultures (2017)The Measurement of Meaning (1957)The Senses Considered as Perceptual Systems (1969)Music–color associations are mediated by emotion (2013)Arbitrariness, Iconicity, and Systematicity in Language (2015)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)The Principles of Psychology (1891)Hedges: A Study in Meaning Criteria and the Logic of Fuzzy Concepts (1975)The robust beauty of improper linear models in decision making. (1979)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Measuring emotion: The self-assessment manikin and the semantic differential (1994)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Store Atmospherics: A Multisensory Perspective (2014)The Satisfaction With Life Scale (1985)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Emotion semantics show both cultural variation and universal structure (2019)Recognition of human emotions using EEG signals: A review (2021)Emotion Recognition for Everyday Life Using Physiological Signals From Wearables: A Systematic Literature Review (2022)The Strength of Weak Ties (1973)The Commitment-Trust Theory of Relationship Marketing (1994)Birds of a Feather: Homophily in Social Networks (2001)Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism (2021)Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis (2023)Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations (2023)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Role congruity theory of prejudice toward female leaders. (2002)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)What is Authenticity? (2001)Doing anthropology in sound (2004)Anthropology and Voice (2014)
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References

  • 1980A circumplex model of affect.16,320 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
  • 1974An approach to environmental psychology7,295 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2011Crossmodal correspondences: A tutorial review1,617 cited
  • 2017Self-report captures 27 distinct categories of emotion bridged by continuous gradients894 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
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  • 1964Semantic Differential Technique in the Comparative Study of Cultures1559 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 2008Sound symbolism facilitates early verb learning509 cited
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  • 2011Multisensory design: Reaching out to touch the consumer

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413 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
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    • 2025Connotative Congruency Effect Between Instrumental Timbre and Visual Design Features on Consumer Decision‐Making9 cited