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Resistance to technological innovation and brand equity in the banking sector
16 references·0 citing·44 second hop
Resistance to technological innovation and brand equity in the banking sector (2024)Resistance to technological innovation an…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…Construction of the average variance extracted index for construct validation in structural equation models with adaptive regressions (2021)Construction of the average v…Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But… (2020)Use Omega Rather than Cronbac…Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2 (2020)Consumer Acceptance and Use o…Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Influence of brand signature,…Gender and age: Do they really moderate mobile tourism shopping behavior? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R12,794 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 1991Managing Brand Equity7,170 cited
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  • 2015Confirmatory factor analysis with ordinal data: Comparing robust maximum likelihood and diagonally weighted least squares3,172 cited
  • 2020Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…2,822 cited
  • 2016Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking733 cited
  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance541 cited
  • 2013The influence of brand equity on consumer responses457 cited
  • 2007Innovation resistance among mature consumers427 cited
  • 2020Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2414 cited
  • 2021Construction of the average variance extracted index for construct validation in structural equation models with adaptive regressions382 cited

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  • 2014What about Passive Innovation Resistance? Investigating Adoption‐Related Behavior from a Resistance Perspective297 cited
  • 2018Gender and age: Do they really moderate mobile tourism shopping behavior?291 cited
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