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Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
16 references·0 citing·48 second hop
Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques (2024)Ready, set, go! Deploying the social list…Essentials of Business Research Methods (2023)Essentials of Business Resear…The future of digital technologies in marketing: A conceptual framework and an overview (2022)The future of digital technol…Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development (2021)Future Proof and Real-World R…The state of marketing analytics in research and practice (2019)The state of marketing analyt…Employability skills for future marketing professionals (2019)Employability skills for futu…Digital transformation: A multidisciplinary reflection and research agenda (2019)Digital transformation: A mul…Defining Social Listening: Recognizing an Emerging Dimension of Listening (2017)Defining Social Listening: Re…The customer engagement ecosystem (2016)The customer engagement ecosy…Social media: Influencing customer satisfaction in B2B sales (2015)Social media: Influencing cus…Use of the ‘Stop, Start, Continue’ method is associated with the production of constructive qualitative feedback by students in higher education (2014)Use of the ‘Stop, Start, Cont…Introduction to the Special Issue —Social Media and Business Transformation: A Framework for Research (2013)Introduction to the Special I…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Business Intelligence and Ana…Digital Marketing: The Time for a New “Academic Major” Has Arrived (2011)Digital Marketing: The Time f…An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness (2005)An Update of Marketing Studen…The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques (2000)The Additive Effects of Semis…Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness (1993)Marketing Student Perceptions…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Social media in marketing: A review and analysis of the existing literature (2017)Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2018)Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review (2021)Experimental and Quasi-Experimental Designs for Research (1963)Educational Research: An Introduction (1965)Active learning : creating excitement in the classroom (1991)Team Learning in a Marketing Principles Course: Cooperative Structures That Facilitate Active Learning and Higher Level Thinking (2002)Achieving Marketing Curriculum Integration: A Live Case Study Approach (2004)Integrating the Development of Graduate Attributes Through Constructive Alignment (2008)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Twitter mood predicts the stock market (2011)Social media analytics – Challenges in topic discovery, data collection, and data preparation (2017)Instagram and YouTube bloggers promote it, why should I buy? 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References

  • 2019Digital transformation: A multidisciplinary reflection and research agenda7,466 cited
  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2013Introduction to the Special Issue —Social Media and Business Transformation: A Framework for Research796 cited
  • 2015Social media: Influencing customer satisfaction in B2B sales579 cited
  • 2023Essentials of Business Research Methods458 cited
  • 2011Digital Marketing: The Time for a New “Academic Major” Has Arrived265 cited
  • 2005An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness242 cited
  • 2000The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques218 cited
  • 2016The customer engagement ecosystem215 cited
  • 2021Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development139 cited
  • 2022The future of digital technologies in marketing: A conceptual framework and an overview139 cited
  • 2019The state of marketing analytics in research and practice116 cited
  • 2017Defining Social Listening: Recognizing an Emerging Dimension of Listening97 cited
  • 2019Employability skills for future marketing professionals94 cited

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  • 1993Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness86 cited
  • 2014Use of the ‘Stop, Start, Continue’ method is associated with the production of constructive qualitative feedback by students in higher education85 cited
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