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Analyzing the Impact of Green Marketing Strategies on the Environmental Performance and market performance of Companies in the Consumer Goods Sector
16 references·0 citing·50 second hop
Analyzing the Impact of Green Marketing Strategies on the Environmental Performance and market performance of Companies in the Consumer Goods Sector (2023)Analyzing the Impact of Green Marketing S…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Resource-constrained product development: Implications for green marketing and green supply chains (2012)Resource-constrained product …“Greening” the marketing mix: do firms do it and does it pay off? (2012)“Greening” the marketing mix:…The Drivers of Greenwashing (2011)The Drivers of GreenwashingConsumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…Balancing priorities: Decision‐making in sustainable supply chain management (2010)Balancing priorities: Decisio…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Marketing and sustainability (2008)Marketing and sustainabilityBuilding brand identity in competitive markets: a conceptual model (2008)Building brand identity in co…A framework of sustainable supply chain management: moving toward new theory (2008)A framework of sustainable su…Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage (2007)Green to gold: how smart comp…Green products and corporate strategy: an empirical investigation (2006)Green products and corporate …Sustainable Operations Management (2005)Sustainable Operations Manage…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…Targeting consumers who are willing to pay more for environmentally friendly products (2001)Targeting consumers who are w…It's not Easy Being Green (1994)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Green and competitive: ending the stalemate (1995)Opportunities for green marketing: young consumers (2008)Green Human Resource Management and Employee Green Behavior: An Empirical Analysis (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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The Case of ESG Ratings (2021)
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References

  • 2008A framework of sustainable supply chain management: moving toward new theory4,105 cited
  • 2011The Drivers of Greenwashing3,417 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 2005Sustainable Operations Management1,789 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern1,081 cited
  • 2010Balancing priorities: Decision‐making in sustainable supply chain management954 cited
  • 2005Green marketing: legend, myth, farce or prophesy?943 cited
  • 2007Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage928 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2012“Greening” the marketing mix: do firms do it and does it pay off?580 cited
  • 2008Building brand identity in competitive markets: a conceptual model487 cited
  • 2006Green products and corporate strategy: an empirical investigation

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342 cited
  • 2012Resource-constrained product development: Implications for green marketing and green supply chains283 cited
  • 2008Marketing and sustainability276 cited
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