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Improving Purchase Intention Through Celebrity Endorsement, Social Media Advertising, and Customer Experience With Brand Image as a Moderation
16 references·0 citing·55 second hop
Improving Purchase Intention Through Celebrity Endorsement, Social Media Advertising, and Customer Experience With Brand Image as a Moderation (2024)Improving Purchase Intention Through Cele…Using EPPM to Evaluate the Effectiveness of Fear Appeal Messages Across Different Media Outlets to Increase the Intention of Breast Self-Examination Among Chinese Women (2018)Using EPPM to Evaluate the Ef…Investigating the impact of social media advertising features on customer purchase intention (2018)Investigating the impact of s…Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging (2017)Connecting With Celebrities: …Social media advertising value (2014)Social media advertising valueUnderstanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013)Understanding consumers' resp…Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013)Impact of celebrity endorseme…The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010)The Effect of Brand Credibili…Customer experience management: a critical review of an emerging idea (2010)Customer experience managemen…Building strong brands in a modern marketing communications environment (2009)Building strong brands in a m…Consumer learning and the effects of virtual experience relative to indirect and direct product experience (2008)Consumer learning and the eff…Theories of reasoned action and planned behavior as models of condom use: A meta-analysis. (2001)Theories of reasoned action a…Predictors of online buying behavior (1999)Predictors of online buying b…Testing the Determinants of Microcomputer Usage via a Structural Equation Model (1995)Testing the Determinants of M…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The Technology Acceptance Model: Past, Present, and Future (2003)A Theoretical Integration of User Satisfaction and Technology Acceptance (2005)A meta-analysis of the technology acceptance model (2006)The Influence of Source Credibility on Communication Effectiveness (1951)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Handbook of Social Psychology (1969)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Advances in Consumer Research (2025)Managing Brand Equity (1991)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Are social media replacing traditional media in terms of brand equity creation? 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References

  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 2001Theories of reasoned action and planned behavior as models of condom use: A meta-analysis.1,806 cited
  • 2009Building strong brands in a modern marketing communications environment1,211 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1995Testing the Determinants of Microcomputer Usage via a Structural Equation Model1,162 cited
  • 2018Investigating the impact of social media advertising features on customer purchase intention1,075 cited
  • 1999Predictors of online buying behavior854 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 2010Customer experience management: a critical review of an emerging idea501 cited
  • 2018Using EPPM to Evaluate the Effectiveness of Fear Appeal Messages Across Different Media Outlets to Increase the Intention of Breast Self-Examination Among Chinese Women290 cited
  • 2017Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging254 cited
  • 2010The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image252 cited
  • 2008Consumer learning and the effects of virtual experience relative to indirect and direct product experience232 cited

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  • 2014Social media advertising value226 cited
  • 2013Impact of celebrity endorsement in advertising on brand image among Chinese adolescents225 cited
  • 2013Understanding consumers' responses toward social media advertising and purchase intention toward luxury products195 cited
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