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Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review · Study

WorkMascot and Brand Sustainability in Pandemic Era: Systematic Literature Review

Hedi Amelia Bella Cintya2024

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Workgreen2024

Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review

Hedi Amelia Bella Cintya

5 citations·0/0 files stored·Advances in Science, Technology & Innovation/Advances in science, technology & innovation

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research Marketing and Advertising Strategies

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References

2022Virtual Influencers in Online Social Media 2022Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products 2022Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory 2022An Analysis of Olympic Mascot Design Toward Attitude and Purchase Intention 2020A chimeric being from Kyushu, Japan: Amabie's revival during Covid‐19 2021Hatsune Miku, Virtual Idols, and Transforming the Popular Music Experience 2022Persuasive Communication in the Covid 19 Campaign for Children 2022Japanese Artists’ Responses to COVID-19

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Details

Year2024

Typeother

Published2024-01-01

VenueAdvances in Science, Technology & Innovation/Advances in science, technology & innovation

ISSN-L2522-8714

Languageen

Citations5

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-031-48453-7_5

openalex_workW4393866847

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