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Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review
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Mascot and Brand Sustainability in Pandemic Era: Systematic Literature Review (2024)Mascot and Brand Sustainability in Pandem…Virtual Influencers in Online Social Media (2022)Virtual Influencers in Online…Persuasive Communication in the Covid 19 Campaign for Children (2022)Persuasive Communication in t…Japanese Artists’ Responses to COVID-19 (2022)Japanese Artists’ Responses t…Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory (2022)Do humanized team mascots att…Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products (2022)Detrimental impact of contagi…An Analysis of Olympic Mascot Design Toward Attitude and Purchase Intention (2022)An Analysis of Olympic Mascot…Hatsune Miku, Virtual Idols, and Transforming the Popular Music Experience (2021)Hatsune Miku, Virtual Idols, …A chimeric being from Kyushu, Japan: Amabie's revival during Covid‐19 (2020)A chimeric being from Kyushu,…Purity and Danger (2003)Risk, ritual and health responsibilisation: Japan’s ‘safety blanket’ of surgical face mask‐wearing (2012)Hyperobjects: Philosophy and Ecology after the End of the World (2013)Simulacra and Simulation (1995)Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (2006)Liveness: performance in a mediatized culture (2008)Images of Plague and Pestilence: Iconography and Iconology (2000)Anime's media mix: franchising toys and characters in Japan (2012)The Folkloresque: Reframing Folklore in a Popular Culture World (2015)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)On seeing human: A three-factor theory of anthropomorphism. (2007)Impact of Covid-19 on consumer behavior: Will the old habits return or die? (2020)Does survival threat make us irrational? The effects of disease cues on sunk cost bias (2024)Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products (2024)Technical Anonymity and Employees’ Willingness to Speak Up: Influences of Voice Solicitation, General Timeliness, and Psychological Safety (2024)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Principles and Practice of Structural Equation Modeling (2012)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)About Research: Qualitative Methodologies (2017)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2018)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)The impact of mascot attributes on sponsorship effectiveness the case of “Bing Dwen Dwen” at the Beijing winter Olympics (2023)Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers (2020)Celebrity 2.0: Lil Miquela and the rise of a virtual star system (2020)Towards an Ontology and Ethics of Virtual Influencers (2020)Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? (2023)The authentic virtual influencer: Authenticity manifestations in the metaverse (2023)Virtual influencer marketing: the good, the bad and the unreal (2023)
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References

  • 2022Virtual Influencers in Online Social Media255 cited
  • 2022Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products21 cited
  • 2022Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory16 cited
  • 2022An Analysis of Olympic Mascot Design Toward Attitude and Purchase Intention15 cited
  • 2020A chimeric being from Kyushu, Japan: Amabie's revival during Covid‐1910 cited
  • 2021Hatsune Miku, Virtual Idols, and Transforming the Popular Music Experience7 cited
  • 2022Persuasive Communication in the Covid 19 Campaign for Children7 cited
  • 2022Japanese Artists’ Responses to COVID-195 cited

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