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The impact of live background visual complexity on consumer purchase intention: an eye-tracking study
16 references·0 citing·46 second hop
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study (2024)The impact of live background visual comp…How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory (2021)How social presence influence…A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays (2021)A New Livestream Retail Analy…Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming (2020)Promoting or attenuating? An …Endorsement and visual complexity in food advertising on Instagram (2019)Endorsement and visual comple…The role of product brand image and online store image on perceived risks and online purchase intentions for apparel (2012)The role of product brand ima…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…Item selection and validation of a brief, 15-item version of the Need for Closure Scale (2010)Item selection and validation…Intolerance of uncertainty: Exploring its dimensionality and associations with need for cognitive closure, psychopathology, and personality (2007)Intolerance of uncertainty: E…The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)The Influence of Home Page Co…Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (2005)Feature Fatigue: When Product…Relational Meaning and Discrete Emotions (2001)Relational Meaning and Discre…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Regulatory Focus and Strategi…Individual differences in need for cognitive closure. (1994)Individual differences in nee…A theory of reading: From eye fixations to comprehension. (1980)A theory of reading: From eye…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)The need for cognition. (1982)Social dominance orientation: A personality variable predicting social and political attitudes. 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A deep learning-based dual-stage SEM-ANN analysis (2022)How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective (2023)Put Your Money Where Your Mouth Is! Explaining Collective Action Tendencies Through Group-Based Anger and Group Efficacy. (2004)Relative Deprivation (2011)Protesters as “Passionate Economists” (2012)Promotion and Prevention: Regulatory Focus as A Motivational Principle (1998)Political conservatism as motivated social cognition. (2003)Reflective and Impulsive Determinants of Social Behavior (2004)Motivated closing of the mind: "Seizing" and "freezing." (1996)ATTITUDES AND ATTITUDE CHANGE (1997)The nature of social dominance orientation: Theorizing and measuring preferences for intergroup inequality using the new SDO₇ scale. 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References

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  • 2021How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory415 cited
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  • 2012The role of product brand image and online store image on perceived risks and online purchase intentions for apparel359 cited
  • 2007Intolerance of uncertainty: Exploring its dimensionality and associations with need for cognitive closure, psychopathology, and personality301 cited
  • 2006The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent245 cited
  • 2020Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming

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242 cited
  • 2021A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays188 cited
  • 2019Endorsement and visual complexity in food advertising on Instagram182 cited
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