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The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces
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The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces (2024)The Power of Anthropomorphic Appeals for …Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Humanizing brands: When brand…Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges (2016)Researching Corporate Social …Vicarious dishonesty: When psychological closeness creates distance from one’s moral compass (2012)Vicarious dishonesty: When ps…The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012)The Interplay between Global …Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception (2011)Gaming with Mr. Slot or Gamin…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)How can corporate social resp…Cognitive and Affective Reactions of U.S. Consumers to Global Brands (2008)Cognitive and Affective React…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Is That Car Smiling at Me? Sc…Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers (2004)Executive Insights: Real Diff…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…A comparative analysis of four scales of consumer involvement (1995)A comparative analysis of fou…Faces in the Clouds: A New Theory of Religion (1993)Faces in the Clouds: A New Th…How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? (1992)How Does Motivation Moderate …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Evolving to a New Dominant Logic for Marketing (2003)Collaborative Value Creation (2012)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)On Corporate Social Responsibility, Sensemaking, and the Search for Meaningfulness Through Work (2017)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)Building Brand Community (2002)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. 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(2010)The Social Psychology of Groups (1959)Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games (2016)“My Company Is Friendly,” “Mine’s a Rebel”: Anthropomorphism and Shifting Organizational Identity From “What” to “Who” (2018)Texting with Humanlike Conversational Agents: Designing for Anthropomorphism (2021)Possessions and the Extended Self (1988)Bowling alone (2000)Bowling alone: the collapse and revival of American community (2000)We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions (2021)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Cultures and Organizations: Software of the Mind. 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References

  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 2010How can corporate social responsibility activities create value for stakeholders? A systematic review1,077 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 1993Faces in the Clouds: A New Theory of Religion775 cited
  • 1995A comparative analysis of four scales of consumer involvement646 cited
  • 2011Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception451 cited
  • 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me445 cited
  • 2016Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges416 cited
  • 2012The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness405 cited
  • 2004Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers358 cited
  • 2012

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Vicarious dishonesty: When psychological closeness creates distance from one’s moral compass
297 cited
  • 1992How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?284 cited
  • 2008Cognitive and Affective Reactions of U.S. Consumers to Global Brands277 cited
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