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Framing brand concept of vertical line extensions: The moderating role of believability
16 references·0 citing·43 second hop
Framing brand concept of vertical line extensions: The moderating role of believability (2024)Framing brand concept of vertical line ex…‘Masstige’ marketing: A review, synthesis and research agenda (2019)‘Masstige’ marketing: A revie…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…Brand Concept Maps: A Methodology for Identifying Brand Association Networks (2006)Brand Concept Maps: A Methodo…AD SKEPTICISM: The Consequences of Disbelief (2005)AD SKEPTICISM: The Consequenc…The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice (2004)The Skeptical Shopper: A Meta…Three questions you need to ask about your brand. (2002)Three questions you need to a…The Ownership Effect in Consumer Responses to Brand Line Stretches (1999)The Ownership Effect in Consu…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Brand Equity and Vertical Product Line Extent (1998)Brand Equity and Vertical Pro…Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies (1997)Managing Negative Feedback Ef…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…A Study of Information Search Behavior During the Categorization of New Products (1992)A Study of Information Search…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Rational Choice and the Framing of Decisions (1986)Rational Choice and the Frami…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)The measurement and dimensionality of brand associations (2000)Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Brands and Branding: Research Findings and Future Priorities (2006)The psychology of interpersonal relations. (1958)Developing and validating a multidimensional consumer-based brand equity scale (2001)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equations with Latent Variables (1989)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Brand authenticity: An integrative framework and measurement scale (2014)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Self-Concept in Consumer Behavior: A Critical Review (1982)Information and Consumer Behavior (1970)On the Evaluation of Structural Equation Models (1988)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)When consumers doubt, Watch out! The role of CSR skepticism (2013)Gray Shades of Green: Causes and Consequences of Green Skepticism (2015)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Gender Dimensions of Brand Personality (2009)Celebrity endorsement, brand credibility and brand equity (2011)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)The Theory of the Leisure Class (2009)Social entrepreneurship research: A review and future research agenda (2020)The art of writing literature review: What do we know and what do we need to know? (2020)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Advances in prospect theory: Cumulative representation of uncertainty (1992)Representativeness Revisited: Attribute Substitution in Intuitive Judgment (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1986Rational Choice and the Framing of Decisions3,624 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,058 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 2005AD SKEPTICISM: The Consequences of Disbelief572 cited
  • 2019‘Masstige’ marketing: A review, synthesis and research agenda495 cited
  • 1999The Ownership Effect in Consumer Responses to Brand Line Stretches438 cited
  • 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks412 cited
  • 2004The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice354 cited
  • 1997Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies292 cited
  • 1992A Study of Information Search Behavior During the Categorization of New Products256 cited
  • 1998

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Brand Equity and Vertical Product Line Extent
227 cited
  • 2002Three questions you need to ask about your brand.212 cited
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