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Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling
16 references·1 citing·25 second hop
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling (2024)Predicting label brand loyalty: A compari…Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Predictive model assessment i…Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…PLS-SEM or CB-SEM: updated guidelines on which method to use (2017)PLS-SEM or CB-SEM: updated gu…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMA new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …Cognitive representations of semantic categories. (1975)Cognitive representations of …Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques (2025)Predicting customer loyalty i…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Comparative fit indexes in structural models. (1990)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Coefficient Alpha and the Internal Structure of Tests (1951)Transformational leadership and employee performance: The role of identification, engagement and proactive personality (2018)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT (2023)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
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  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis5,439 cited
  • 2017PLS-SEM or CB-SEM: updated guidelines on which method to use5,428 cited

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1975
Cognitive representations of semantic categories.
4,784 cited
  • 2019Predictive model assessment in PLS-SEM: guidelines for using PLSpredict4,576 cited
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    • 2025Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques10 cited