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Marketing 6.0 Conceptualization
5 references·0 citing·22 second hop
Marketing 6.0 Conceptualization (2024)Marketing 6.0 ConceptualizationShaping the Inclusivity in the New Society by Enhancing the Digitainability of Sustainable Development Goals with Education (2023)Shaping the Inclusivity in th…Carbon emission reduction and precision marketing decisions of a platform supply chain (2023)Carbon emission reduction and…A systematic review of collaboration in supply chain 4.0 with meta-synthesis method (2023)A systematic review of collab…Digital transformation: A multidisciplinary reflection and research agenda (2019)Digital transformation: A mul…Reprioritization of failures in a system failure mode and effects analysis by decision making trial and evaluation laboratory technique (2005)Reprioritization of failures …Modified approach for prioritization of failures in a system failure mode and effects analysis (2001)Risk evaluation in failure mode and effects analysis with extended VIKOR method under fuzzy environment (2012)A novel approach for failure mode and effects analysis using combination weighting and fuzzy VIKOR method (2014)Risk evaluation using a novel hybrid method based on FMEA, extended MULTIMOORA, and AHP methods under fuzzy environment (2017)A Coefficient of Agreement for Nominal Scales (1960)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Digital economy: An innovation driver for total factor productivity (2021)From the ’Digital Divide’ to Digital Inequality: Studying Internet Use as Penetration Increases (2001)Sustainable development, Education for Sustainable Development , and the 2030 Agenda for Sustainable Development : Emergence, efficacy, eminence, and future (2019)Industry 4.0 in Finance: The Impact of Artificial Intelligence (AI) on Digital Financial Inclusion (2020)Classifying the Findings in Qualitative Studies (2003)Examining supply chain relationships: Do buyer and supplier perspectives on collaborative relationships differ? (2009)Supply chain collaboration: Impact on collaborative advantage and firm performance (2010)Pricing and the Newsvendor Problem: A Review with Extensions (1999)Carbon Footprint and the Management of Supply Chains: Insights From Simple Models (2012)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Toward a decision-making system based on artificial intelligence for precision marketing: A case study of Morocco (2024)Introducing blockchain into low-carbon e-commerce supply chains: a differential game analysis in monopoly and oligopoly markets (2025)Sales mode selection and blockchain adoption decisions of alternative product supply chain under consumer skepticism (2025)
this work references cited by second hop

References

  • 2019Digital transformation: A multidisciplinary reflection and research agenda5,676 cited
  • 2005Reprioritization of failures in a system failure mode and effects analysis by decision making trial and evaluation laboratory technique410 cited
  • 2023Carbon emission reduction and precision marketing decisions of a platform supply chain39 cited
  • 2023A systematic review of collaboration in supply chain 4.0 with meta-synthesis method37 cited
  • 2023Shaping the Inclusivity in the New Society by Enhancing the Digitainability of Sustainable Development Goals with Education16 cited

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