The Use of Visual Communication Technology in the Cultural Connotation and Design Expression of Traditional Cultural and Creative Products

Lu Liu

5 citations0/0 files storedApplied Mathematics and Nonlinear Sciences

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Cultural and Communication Design Research Digital Media and Visual Art Art, Technology, and Culture

Abstract

Abstract Traditional cultural and creative products need to be combined with cultural connotations on the basis of traditional cultural products, and modern visual communication design laws and design theories are used as the methods to broaden the product display medium and extend the product value. In this paper, we first sort out the cultural connotation of cultural and creative products and the design and development motives and explore the specific implementation path of cultural and creative product design based on visual communication design. Secondly, it studies the extraction of visual elements of traditional cultural and creative product patterns by the SURF image feature extraction method. Firstly, it realizes the acquisition of styling visual elements by the Canny operator in the edge detection algorithm. Then it acquires accurate color visual elements based on the K-Means primary color extraction algorithm improved by the contour coefficient method. In the traditional cultural and creative product design examples, it is found that the average Dice conventional culture coefficient image extraction based on the SURF method is 0.731, and the structural similarity of primary color extraction reaches 0.792 with the original image of traditional culture. Traditional cultural and creative products have a comprehensive evaluation score of between 4.3 and 4.5, which indicates high satisfaction. Carrying out the design of conventional cultural and creative products with visual communication design, its central performance is in visual attractiveness and formal innovativeness in order to burst the vitality of traditional cultural and creative products.

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References

2021Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products 2019A Study on Consumers’ Preferences for the Palace Museum’s Cultural and Creative Products from the Perspective of Cultural Sustainability 2019Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory 2019The Impact of Product Design with Traditional Cultural Properties (TCPs) on Consumer Behavior Through Cultural Perceptions: Evidence from the Young Chinese Generation 2020From Silk to Digital Technologies: A Gateway to New Opportunities for Creative Industries, Traditional Crafts and Designers. The SILKNOW Case 2020A Sustainable Management Model for Cultural Creative Tourism Ecosystems 2021Indicators for Cultural and Creative Industries’ Impact Assessment on Cultural Heritage and Tourism 2018A nine dimensional framework for digital cultural heritage organizational sustainability

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