References

• 1979A Three-Dimensional Conceptual Model of Corporate Performance10,478 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
• 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
• 2006The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment1,653 cited
• 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
• 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
• 2012Enhance green purchase intentions1,365 cited
• 1978Social categorization, social identity and social comparison1,354 cited
• 2005Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.1,036 cited
• 1986The significance of the social identity concept for social psychology with reference to individualism, interactionism and social influence986 cited
• 2002Building Brand Equity through Corporate Societal Marketing944 cited
• 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature