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Promotion paths for regional public brand development of agri-products in urban areas: resource and institutional perspectives
15 references·0 citing·47 second hop
Promotion paths for regional public brand development of agri-products in urban areas: resource and institutional perspectives (2024)Promotion paths for regional public brand…The role of country-level institutional factors in escaping the natural resource curse: Insights from Ghana (2018)The role of country-level ins…Place branding as urban policy: the (im)political place branding (2017)Place branding as urban polic…De la marca comercial a la marca de territorio. Los casos de la DOC Priorat y DO Montsant (2014)De la marca comercial a la ma…Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…What Is the Value of Terroir? (2011)What Is the Value of Terroir?The importance of brand heritage as a key performance driver in marketing management (2011)The importance of brand herit…Place‐based marketing and regional branding strategy perspectives in the California wine industry (2010)Place‐based marketing and reg…How much difference is there between industrial district firms? A net value creation approach (2004)How much difference is there …Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Multivariate Data Analysis (2000)Multivariate Data AnalysisA Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument (1994)A Confirmatory Factor Analysi…Scale development: Theory and applications (1993)Scale development: Theory and…The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions (1975)The Role of Confidence in Und…An Index of Factorial Simplicity (1974)An Index of Factorial Simplic…Interregional and International Trade. (1934)Interregional and Internation…Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. 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References

  • 2012Principles and Practice of Structural Equation Modeling38,893 cited
  • 1974An Index of Factorial Simplicity14,857 cited
  • 2000Multivariate Data Analysis3,570 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1994A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument1,403 cited
  • 1934Interregional and International Trade.1,313 cited
  • 1993Scale development: Theory and applications619 cited
  • 2010Place‐based marketing and regional branding strategy perspectives in the California wine industry209 cited
  • 1975The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions176 cited
  • 2018The role of country-level institutional factors in escaping the natural resource curse: Insights from Ghana134 cited
  • 2017Place branding as urban policy: the (im)political place branding130 cited
  • 2011The importance of brand heritage as a key performance driver in marketing management118 cited
  • 2011What Is the Value of Terroir?86 cited
  • 2004How much difference is there between industrial district firms? A net value creation approach64 cited
  • 2014De la marca comercial a la marca de territorio. Los casos de la DOC Priorat y DO Montsant

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