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Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption

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References

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2021How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design368 cited

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2007A decision support system for supplier selection based on a strategy-aligned fuzzy SMART approach358 cited

1996Understanding and Creating Whole Organizational Change Through Learning Theory324 cited

2012K urt L ewin's Field Theory: A Review and Re‐evaluation307 cited

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