EASE of USE, CONVENIENCE, TRUST, and INTENTION to USE MOBILE BANKING

Dewi Sri Woelandari · Novita Wahyu Setyawati · Muhammad Richo Rianto

6 citations0/0 files storedJournal of Economic Development Environment and People

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

Abstract. Technological developments, especially in the banking world, can provide services to their customers, especially in terms of using digital banking services. Digital banking services have changed the way and method of banking operations. Customers and banks use digital banking as a technology-based service delivery channel to increase customer satisfaction. This study aims to apply the technology acceptance model (TAM) to investigate the intention to use mobile banking among millennials. The analytical technique used in this study uses SPSS version 24 software. The survey results indicate that ease of use, convenience, and trust have a significant positive effect on customer interest in using mobile banking.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1994The Commitment-Trust Theory of Relationship Marketing 1995Understanding Information Technology Usage: A Test of Competing Models 2008METODE PENELITIAN KUANTITATIF 2003The development of initial trust in an online company by new customers 1999Information Technology and the Productivity Paradox: Assessing the Value of Investing in IT 2014Determinants of user acceptance of internet banking: An empirical study

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