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When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development
16 references·2 citing·48 second hop
When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development (2024)When personalities collide: examining the…PLS-SEM or CB-SEM: updated guidelines on which method to use (2017)PLS-SEM or CB-SEM: updated gu…Gain more insight from your PLS-SEM results (2016)Gain more insight from your P…Variance-Based Structural Equation Modeling (2012)Variance-Based Structural Equ…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Anti-consumption and brand avoidance (2008)Anti-consumption and brand av…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…When Good Brands Do Bad (2004)When Good Brands Do BadLeveraging the Corporate Brand (2004)Leveraging the Corporate BrandAngry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services (2003)Angry Customers don't Come Ba…A very brief measure of the Big-Five personality domains (2003)A very brief measure of the B…Appraisal Considered as a Process of Multilevel Sequential Checking (2001)Appraisal Considered as a Pro…Multicultural minds: A dynamic constructivist approach to culture and cognition. (2000)Multicultural minds: A dynami…Negative information weighs more heavily on the brain: The negativity bias in evaluative categorizations. (1998)Negative information weighs m…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Negative affectivity: The disposition to experience aversive emotional states. (1984)Negative affectivity: The dis…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity (2025)Undoing greenwashing: the rol…Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word‐of‐Mouth ( NWOM ) (2024)Reducing Consumer–Brand Incon…Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
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  • 2008

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Anti-consumption and brand avoidance
639 cited
  • 2004Leveraging the Corporate Brand635 cited
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    • 2025Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity18 cited
    • 2024Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word‐of‐Mouth ( NWOM )13 cited