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Exploring the Use of Cluster Analysis in Market Segmentation for Targeted Advertising

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2020Research Trends on the Usage of Machine Learning and Artificial Intelligence in Advertising115 cited
2021TECHNOLOGY QUALITY MANAGEMENT OF THE INDUSTRY 4.0 AND CYBERSECURITY RISK MANAGEMENT ON CURRENT BANKING ACTIVITIES IN EMERGING MARKETS - THE CASE IN VIETNAM99 cited
2021The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users)55 cited
2022Analysis of the Effect of Service Quality on Company Reputation on Purchase Decisions for Professional Recruitment Services50 cited
2021Pemanfaatan Penggunaan Hyperlocal Marketing bagi Startup Bidang Kuliner di Tangerang29 cited
2021Research and analysis of Enterprise e-commerce marketing system under big data environment25 cited

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2024Influence of Technology Adoption and Internet Security on Satisfaction and Investment Decision Quality7 cited

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